Johanna Gonzalez

Brand Writer:
Conversion-Focused Content and Copy for Upscaling Businesses

Let's talk: jogonzwriting@yahoo.com

SEO Content & Conversion-Focused Copy 

Building your brand image and authority to grow your business

How Can I Help?
Reptile Craze •

How To Get Your Chameleon To Drink Water – Reptile Craze

Chameleons are known to be picky about where they drink water. Knowing how to get a chameleon to drink is a real challenge. Keepers who do not know enough about how a chameleon hydrates itself often risk their pet becoming fatally dehydrated.

In the wild, chameleons “drink water” or get moisture from water droplets on leaves, fog, dew, and food. Enclosures may need to be outfitted with drippers, misters, or a fogger to mimic their natural habitats. Keepers must also monitor humidity levels and
Blog article for Gather.town •

5 Zoom Alternatives That Raise Employee Engagement in 2022

Virtual meetings fill the vital need for remote teams to communicate and collaborate, and for a long time, Zoom filled this purpose.

It's relatively easy to use and offers good features that enable productive meetings to be held. Overall, Zoom provides high-quality connections for productivity.

Yet, many of the remote teams of tomorrow feel it lacks in some aspects. Many are looking for Zoom alternatives to hold more engaging meetings and build stronger remote cultures.

4 Reasons Why Employee
Medium •

Chatbot Software: Ultimate Guide To Bots In 2022 (With Reviews)

Chatbot Software: Ultimate Guide To Bots In 2022 (With Reviews)

Getting to Know 6 Top Bot Providers For Your Business

One fine Monday morning, you log in to find abandoned orders totaling $18,380.

What the…? Not again?!

Prospects piled their online shopping carts on a Sunday. Three left messages asking some questions, not on your FAQ page.

Sunday, at your company, is a no-work day and all your customer reps log in on Monday at 9 a.m.

This isn’t the first time. You’ve been getting abandoned
Solution Based •

What To Consider When Booking A Hotel Room For Wheelchair Users

Many people do not realize that elderly and disabled people still retain a zest for active life and an eagerness for adventure. Wheelchair users want to travel. A few do on their own, despite monumental challenges. Average wheelchair users, though, usually feel intimidated to step out of their comfort zones. And for good reason.

Amenities for tourists with special mobility needs are despairingly limited. Many find the travel planning stage alone arduous, tedious, and fraught with disappointment
I ghostwrote this article in 2017 for the mobile app, Kidguard. The New York Times referred to it in a May 2018 article. •

How To Read Deleted Texts on Your Lover's Phone

With tech becoming more sophisticated and gadgets becoming as personal as a toothbrush, it's getting more difficult these days to know what your spouse and kids are up to. Everyone can carve out their own little worlds in addition to this one you share with them. You know zilch about that side, but you ought to.
Mirage Haven •

Designer Luxury Cushions Designed in Australia

Cushions spell a world of difference in interior styling. Wrapped in gorgeously textured and meticulously crafted fabrics, luxury cushions have that powerful quality of transforming a living space into a beautiful, elegant oasis.

Designed in Australia, skillful layering of our quality designer cushions is key to styling or transforming the look of any room.

Here are some quick and easy tips to get your started:


1. Pick your colour scheme

Colours set the level of vibrancy, creating either a
The Lamare •

Is Your Life Limited By Your Beliefs? — The Lamare

Did you know that we have the power to create our reality? Yes, we do. We live according to what we believe is true.

Our beliefs shape the success or failure in our lives. To live life with some measure of success, we’ve got to live with beliefs that go hand-in-hand with our potential, not limit it.


How Do We Form Our Beliefs?

Our earliest beliefs come from our earliest influencers, such as our parents, teachers, and guardians. When our experiences or environment confirm what we have been t
The Lamare •

4 Ways To Prevent Distractions — The Lamare

Almost anyone with immediate access to a screen can be guilty of procrastination from time to time. Some of us though, get distracted more than others.

The question is: why are we so addicted to our screens like junkies addicted to dope? The common underlying cause is escapism. We want to get away from negative emotions. So we distract ourselves by indulging in our own kind of drug---our screen-based gadgets.

Unfortunately, distractions kill productivity. Learn these four methods of dealing wi
Ghostwritten article originally published at www.kidguard.com •

Why Open Communication with Our Kids Is More Vital Now Than Ever

Why Open Communication with Our Kids Is More Vital Now Than Ever

Although many are called to parenthood, few have the skill and the perseverance to be effective moms and dads, the kind that raise well-balanced, confident, independent children. Their parenting secret? Open communication — one of the most important factors of a healthy, happy family life.

Importance of Talking and Listening to Your Child

One’s parenting style (or lack thereof) during a child’s developmental years, from childhoo
Mirage Haven •

Making An Important Decision: Choosing Cushion Inserts

Setting up a beautiful loungescape requires thoughtful consideration. To achieve an underlying aura of luxury for your space, mindful choices of fabric, quality, shape, size, colour and pattern in cushion covers are paramount. But because most of the focus is placed on cushion covers, we often tend to overlook another vital detail of cushion scaping: the cushion inserts.


Not many people pay attention to cushion insert selection. The truth is, cushion inserts play a foundational role in how a
The Lamare •

5 Key Relationships That Will Help You Become The Best You — The Lamare

Our relationships directly influence our happiness level. Even the most introverted of us need social interactions to thrive.

Relationships mold our reality, our moods, and our attitudes. So, let us look at five types of key relationships that could steer your life toward reaching the best version of you.

The cheerleader encourages you to reach your goals and believe in yourself. Cheerleader types are positive people who like to get the best out of someone by empowering them. As one good examp
Mirage Haven •

In Line With Christmas Traditions

Launching a sumptuous treat for your “under-the-Holiday-tree” tableau, our latest range of luxury velvet Santa Mail sacks is poised to lavish Christmas tree vignettes this year in a range of eight festive, opulent colours.

This limited collection of plush velvet Christmas sacks make gorgeous companions to gift wrapping. Giving fresh expression to the traditional Christmas sack, these large gift pouches are crafted from high-quality velvet with a drawstring that pulls to one side.

This collecti
The Interiors Addict •

4 easy ways to incorporate Hamptons decorating into your home

What is the Hamptons approach to decorating?

The Hamptons approach combines elements from French interior design styles, specifically the Empire, Rococo, and Baroque genres. A composition of beautiful textures and cool, refreshing colours make up the Hamptons design aesthetic.

The design language speaks of the coast, tropics, and countryside mixed with contemporary attributes. These elements are reinterpreted towards evoking a calming, soothing look that flaunts subtle class and on-trend sophi
Mirage Haven •

Find Your Ideal Cushion Style

Much like jewellery that perks up that nifty, little cocktail dress, cushions provide the finishing touches to styling of beds and lounging chairs. In fact, cushions do more than just uplift drab-hued upholstery; they can actually go as far as transform a room’s look and feel and minimize costs of redecoration.

Cushions are an interior decorator’s power accessories. When thoughtfully styled and arranged, these upholstered baubles can subtly tie a room together, change the ambience, add depth to
The Interiors Addict •

Styling cushions: bed or lounge, follow these helpful tips

Everyone says the right cushions can make or break a bed or lounge, but actually deciding which ones to put together gives many people a headache! It’s not as easy as it looks.

That said, the power of beautifully arranged plump, well-crafted cushions, wrapped in gorgeously textured or patterned fabric covers, can never be underestimated. Cushion styling makes a world of difference to a living space.

Junie Lin, founder of new cushion brand Mirage Haven, shares her tips on how to choose and laye
Club Dance Mixes •

Top of the Top DJ Headphones for 2014

Professional DJs know that their most important assets are their ears. The necessity of being keen on bass, mids, and highs make investing in a good set of DJ headphones a necessity, not a luxury. Of course, it helps to look cool, too, at the decks; so, let’s run down the top three fantabulous ear candies that deliver the best sound quality while looking their swaggiest best.

Our top three picks: Beats by Dr. Dre Pro, V-MODA Crossfade M-100, and the Sennheiser HD25-1 II.

Take a look at a few m

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What My Clients Say

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Junie Lin,  Founder of Hamptons Home and Mirage Haven  

"I have known and worked with Johanna for 4 years plus now and have always found her dependable, efficient, and unfailingly talented. In fact, I have never worked with a person who gives as much attention to detail as she does.

Also, her willingness to take on different and challenging writing projects like our new product and brand launches and see them to successful completion has repeatedly impressed me over the years. Her brilliancy with words has made our small business grow and stand out amongst tough competition in the Australian retail market.

Her skills do not end with her writing work. She also projects a positive, cheerful attitude during our conversations, and always tries to lift the spirits of our team when business gets tough.

She is amazing at what she does, works hard, and is detail-oriented. I believe these characteristics represent all that is good in our small team, and I am pleased to recommend her to whoever needs her copywriting skills." 

                                                                                                                                 -Testimonial on LinkedIn

    Kimberly Amadeo, American economist and author, President of World Money Watch

    "Johanna has done an excellent job editing and proofreading my economics articles for the past two years. She has gone above and beyond by also find sources for many of the facts. She quickly understood many of the technical topics, even though that wasn't her background. I appreciate all the hard work and dedication she took to write about a subject that intimidates many people.

    Johanna was very flexible with my fast-paced schedule. She really helped me out when I was under deadline. I wish I could continue working with Johanna, but my situation has changed.

    I would highly recommend Johanna to anyone who needs a detail-oriented person who is also very responsive. Those qualities are hard to find!"

                                                                                                                                        -Testimonial on Upwork

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